wild roots massage therapy

brand identity and web support

This project consisted of brand support for a massage therapist that was building an independent practice. My contributions included creating a custom logo, colour palette, website imagery, print media including business cards , gift cards and exercise workbooks for her clients, organizing web content and social media icons. This client wanted to keep her brand within the standard wellness look of the industry while also bringing her own personality to it. This included building a colour palette based on her favorite Taylor Swift album and tying all image selections to a feeling of wild nature. The logo connects the tools of her trade to the grounding nature and symbolism of classic shapes. This project was a rewarding collaboration that launched her into her first independent massage studio.